Smarter commerce
infrastructure
for marketplaces.

About

We simplify the operational complexity of e-commerce with technology.

In multi-sided marketplaces, growth is not only about sales volume. Seller management, transaction risk, operational control, reconciliation and integration have to be handled together. By bringing these processes under a single technology approach, Velnora aims to help marketplaces operate in a more controlled and scalable way.

Why Velnora

Fewer manual operations

By handing repetitive work such as verification, reconciliation and exception tracking over to workflows, we aim to reduce the load on your teams.

More visible transaction and risk management

Every transaction, decision and exception is written to the audit trail; next to the outcome, you also see the reasoning behind the decision.

Modular technology ready for growth

Modules are rolled out independently; new marketplace models and integrations are added without disrupting the existing setup.

Solutions

Marketplace Infrastructure

Scalable product and operations infrastructure for multi-vendor digital commerce models.

Seller Operations

Centralised management of seller onboarding, verification, balance, payout and transaction records.

Risk and Trust Layer

Data-driven systems that help detect fraud, chargeback and operational risks earlier.

Reconciliation Orchestration

Traceable management of transaction, commission, refund, payout and exception records.

APIs and Integrations

API-based connections with payment institutions, verification services, operations tools and external systems.

Backoffice and Analytics

Transaction visibility, audit trails, reporting and decision-support dashboards for management teams.

PAGO

Marketplace Trust and Orchestration Platform

PAGO is a modular software platform built to strengthen seller verification, risk analytics, transaction visibility, reconciliation and operational decision processes in digital marketplaces.

  • Seller verification and compliance workflows
  • Explainable risk scoring
  • Risk signals that inform reserve and payment decisions
  • Management of transaction and reconciliation records
  • API, webhook and audit logs

PAGO CONSOLESAMPLE VIEW

  • EV-40218Seller verificationApproved
  • EV-40219Risk scoringIn review
  • EV-40220Payout decisionOn hold
  • EV-40221ReconciliationMatched
  • EV-40222Webhook deliveryDelivered

Velnora is not a payment institution or an electronic money institution; it does not hold customer funds, open payment accounts or accept payment orders. PAGO is a software, data, risk and operations orchestration layer that works in integration with licensed solution partners.

PAGO Layers

The path a record takes through PAGO.

A record coming from a seller passes through layers that always run in the same order. No layer imposes an outcome; each one produces the record that informs the decision and hands it to both the next layer and the audit trail.

01 VERIFICATION

Verification

The compliance workflow starts when a seller record comes in. Identity, company details, documents and external verification responses are gathered under a single record. Each step is stored with its own status, so who finalised it can be read back later. PAGO runs the marketplace’s compliance policy; it does not replace it.

COMPLIANCE WORKFLOW / SAMPLE RECORD

Identity verification
Completed
Company details
Checked
Document review
Under review
External verification response
Recorded
02 RISK SCORING

Risk scoring

A risk score never travels alone; it is produced together with its reasoning. The signals pushing the score up or down are listed on the same screen. The list of reasons is stored with the score, so the answer to “why was this seller flagged?” is read from the record instead of being reconstructed.

REASON LIST / SAMPLE RECORD

Verification consistency
Added to reasons
Transaction pattern
Review signal
Refund behaviour
Added to reasons
Decision context
Stored in record
03 DECISION SIGNALS

Decision signals

Reserve and payment decisions rest with the marketplace and its licensed partner. PAGO does not make the decision; it produces the signals that inform it. Execution takes place on the licensed side.

SIGNALS THAT INFORM THE DECISION

Reserve signal
Open for review
Payment decision context
Sent to the authorised party
Decision authority
Marketplace / licensed partner
Execution
Licensed party
04 RECONCILIATION

Reconciliation

Transaction, commission, refund and payout records are matched; unmatched records wait in an exception queue. The aim is not to close the gap, but to make visible where it arises.

EXCEPTION QUEUE / SAMPLE RECORD

Transaction / commission
Matched
Refund record
In exception queue
Payout record
Matched
Source of the difference
Open for review

Integration Layer

PAGO does not work alone.

PAGO is designed not to replace a marketplace’s existing systems, but to sit between them and translate their records into a common language. Connections are made via API and webhook; every call is written to the audit trail. Below are the types of systems PAGO connects to.

Licensed solution partners

Payment institutions and electronic money institutions operate within the scope of their own licences. PAGO matches the records coming from these systems and relays the signals that inform decision processes. Movement of funds and payment orders are the responsibility of this side.

Verification and compliance services

External services that provide identity, company and document verification. Their responses are attached to the seller record and move the compliance workflow forward.

Marketplace and order systems

The existing platform that holds seller, order, refund and commission data. PAGO reads these records and writes back the statuses it produces.

Operations tools

The notification, ticketing and task-tracking tools teams use for day-to-day work. Review and exception queues can be carried into these tools.

Reporting and data destinations

Data destinations used for management reporting and archiving. Audit trail and reconciliation records can be exported to them.

Connection methods

  • REST API
  • Webhook
  • Audit logs

Use Cases

Designed for different marketplace models.

01

Digital goods and game key marketplaces

02

E-licence and digital content platforms

03

Second-hand goods marketplaces

04

Service marketplaces

05

Niche e-commerce platforms

06

Fintech and payment ecosystem solution partners

Contact

Let’s strengthen your marketplace infrastructure together.

Let’s talk about the technology, integration and product development needs of your e-commerce and marketplace operations.

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